What is SWORKS?
Best of the Best, no compromise.
The term S-Works is the Specialized version of “Skunk Works”, the advanced research and design department of Lockheed Martin. The designation is used widely in business, engineering and tech fields to describe a group within an organization with a high degree of autonomy – unhampered by bureaucracy they are tasked with the workings of advanced or secret projects. In the case of Specialized, the S-Works marque is reserved for products that represent the most revolutionary and innovative thinking.
Goals like “lighter” and “faster” are pursued without regard to effort, expense or tradition. S-Works products are created by a team of industry-leading engineers, fabricators, designers, product managers and professional athletes, so Specialized riders enjoy the ultimate ride.
Each S-Works product is dedicated to meet the need of the world’s most demanding athletes and riders.
Test the Best is in town again and loaded up with 2015 Models.
Two awesome locations ( 1 x Road, 1 x Mountain) will give you the opportunity to test the best bikes on the best roads and trails we have to offer!!! See the attached flyer for details.
See you there.
The Tour is up and running and to help celebrate we are offering you the chance to own a piece of cycling history!
You could win a Specialized S-Works Tarmac ridden in The Tour by Michael Rogers from Tinkoff Saxo, PLUS a trip of a lifetime to Specialized HQ in California. With 3 weekly themes, that means 3 chances to WIN!
Fire up Instagram, Twitter or Facebook and be ready to post tomorrow – 1 in 3, who’s it going to be?
More info and T&Cs : http://goo.gl/m1lCGh
20% off all NEW Lapierre Bikes in-store.
This should brighten your day!!
Crazy deals to be had on all 2014 Model Lapierre bikes!!
Stay tuned for some amazing offers on Factory Backed Demo Bike Clearance.
Come and book your test ride today!!
ICEdot Now Available at The Ride!
Ride on your own??
This tiny disc is a game changer in helmet safety technology. It’s a small crash sensor about the size of a 20cent piece that is mounted to your helmet that will register any impact of significance and alert your chosen emergency contact via SMS along with a map of your location. The unit pairs with your smartphone via Bluetooth to enable the transmission. Iphones are currently supported while Android service is due to commence shortly. In the event of sufficient critical forces being registered a countdown alarm is activated. If the alarm is not disabled the alert message is sent out.
Please note: The Thursday evening Women’s basic bike maintenance class is now fully booked out. Please still register your interest and we will have another class in the coming weeks.
For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados.
Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre collection, be it a mountain bike, road bike, city or all-road bike. All of our bikes are created in France. Lapierre is the leader of the high end MTB segment on the French market, and has now set its sights on the rest of the world.
What about you? Are you ready to join the Lapierre family?
Jump onto our bike exchange page or drop by to check out these amazing bikes for yourself.
And stay tuned for details of a Demo Day very soon