At Specialized, building bikes isn’t a job. It’s a full-bore, hardcore religion. A religion that’s helped them evolve as a company and as riders over the last 25 years. To some, their obsession may seem a little sick in the head. But then, those people probably don’t ride. They don’t understand that, to be the best at something, you need to be a fanatic. Like their product designers, who pursue innovations like they were well-hidden single tracks. Or the masochistic group down in R&D, who probably have more scar tissue than the entire NHL combined. Even the founder, Mike Sinyard, has been known to cancel meetings just so he could spend more time on the trail. Weird? Not to them.

Specialized was started for two major reasons: Number one: The love of the sport. Number two:  To build products that help people enjoy the sport as much as they do. Period.

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